Other Services by ALYRT

While managing Google AdWords pay-per-click advertising is our core business, we also provide a range of additional services that will help with your website's success. For more information on any of the following, please contact us with the form.

Existing AdWords Campaign Optimization

If you already have an AdWords campaign, we can either (a) take over the management of the campaign or (b) perform a one-time optimization and give it back to you for ongoing management. Either way, you can expect to see performance gains in both clickthrough rate and quality of traffic (resulting in improved sales conversions on your website).

Landing Page Optimization

As the page that people arrive at after clicking on your AdWords ad, the landing page is the most critical page for your ad campaign. It should be very clear what you want your new visitors to do - it could be buying a product, signing up for a newsletter, or giving you a call, etc. We can help you create a strong landing page that will generate results.

Website Analytics / Customer Behaviour / Conversion Assessment

If you have a traffic monitoring system set up on your website (eg. Google Analytics) we can analyze it to look for usage patterns that could result in performance gains. We'll give you a full analysis written in plain English, along with recommendations on how to improve your website and/or advertising campaigns.

Conversion Tracking

We can help you track your true website goals. This might be purchasing an item, filling in a contact form, donating some money, etc. The conversions can be tied in to your AdWords campaign in order to tightly track your return on investment, as well as hep in the decision-making process (eg. where to spend more and less money etc).

A/B & Multi-Variable Testing

A/B Testing is a method of comparing two variables against each other. For example, you might want to find out how many more sales you'll get if you increase your sale discount from 10% off to 15% off. Another example is testing two different landing pages. MVT is an advanced process of testing multiple factors against each other (eg. multiple colours and multiple prices).

Display Ad Campaigns

If brand awareness is your goal, you may want to consider a display ad campaign. This would involve creating banner ads and advertising on websites other than Google search. The benefit here is that you'll be reaching people surfing on other websites with content related to your subject matter. So people will see your ad even though they weren't already performing a search.

Social Media Marketing

One of the fastest growing areas in the online space is social media marketing. Advertising on Facebook and other networks might make sense for your business and, if so, we can help you with that too.


We had a website for years, but traffic was minimal, and interested prospects were few and far between. We signed up with ALYRT, who took the time to get to know our organization and requirements, and created an outstanding awareness plan. Within a month we had a steady stream of phone calls and emails that continues to this day. Our website now has a front seat in our organization's communication program."

Andrew Travis, Victoria Lodge, Toronto